video
Owambe Extravaganza Dinner
2025
Event CoverageEvent FilmSocial Cuts
Lagos, Nigeria
Client
Coca-Cola
Studio
Polad Media
Year
2025
Markets
Lagos, Nigeria
Category
video
Coca-Cola's Owambe Extravaganza — Nigerian celebration culture, brand-hosted and beautifully filmed.
The Brief
Coca-Cola hosted an owambe — the definitive Nigerian celebration — as a brand experience. The film needed the colour, food, fashion and joy that make an owambe an owambe.
Coca-Cola — Owambe Extravaganza Dinner
The Delivery
Full event coverage of the dinner and its celebrations, delivered as a landscape film with social cutdowns that let the culture do the talking.
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