campaign
Everybody Go Chop: Market Promo
2025
Campaign FilmMarket Activation CoverageSocial Cuts
Nigeria
Client
Closeup
Studio
Polad Media
Year
2025
Markets
Nigeria
Category
campaign
Closeup's Everybody Go Chop promo taken to the markets, brand activation where Nigeria actually shops.
The Brief
Everybody Go Chop met consumers in open markets, the heart of Nigerian commerce. The film needed the authenticity of the market and the clarity of the promo mechanics.
Closeup: Everybody Go Chop, Market Promo
The Delivery
We covered the market activations and produced the campaign video (real traders, real shoppers, real reactions), delivered for the promo's digital push.
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